Realpeoplerealstuff

What do you get when you cross online classified ads with web-based video?

Realpeoplerealstuff.com is equal parts Craigslist and YouTube — a whole new way for customers to reach out to one another to sell their used appliances, automobiles, collectibles, concert tickets and countless other goods and services.

With a few clicks of a mouse, customers can upload their own video commercials, recorded on their camcorders, webcams, digital cameras or cameraphones. Ads are organized by category and location, and users can enter text descriptions, prices, thumbnail photos and tags along with their video clips.

Ixis developed the ecommerce payment and video navigation system. PayPal was used to take payment for Video Ads depending on the selected category and city. Upon clearing of payment the Ad is published for 30 days before the paid content expires from the site.